Column feed listing the benefits that the Philippine tourism industry can gain from Pagcor, specifically the new Pagcor City based on the Integrated Resort Concept (IRC).
Column Feed for Extending Pagcor Franchise (2006)
Showing posts with label PAGCOR. Show all posts
Showing posts with label PAGCOR. Show all posts
A Marketing Plan to Make PAGCOR Casinos Competitive in Asia
Will Pagcor City’s new casinos enable Pagcor to reach its objectives?
In the long-term, yes. The Las Vegas model of IRs is, far-sightedly, the more sustainable one and the onethat Macau and the proposed new developments are all following- build high quality hotels, resorts,entertainment and conference facilities as well as improving the mix of retailing, tourist attractions andcatering facilities and any shortfall in gambling revenues will be made up by additional business from theMICE sector, tourism and families.
There are revenues to be gained from customers and gambling taxes. In addition, there will beinvestments and operators bring in with them the positive effects for the cities that host the casinos,and the wider area through more socio-civic projects. Ultimately, it is marketing’s job to make sure that the casinos are filled by its target market.
Marketing the Pagcor (Philippine Amusement and Gaming Corporation)
In the long-term, yes. The Las Vegas model of IRs is, far-sightedly, the more sustainable one and the onethat Macau and the proposed new developments are all following- build high quality hotels, resorts,entertainment and conference facilities as well as improving the mix of retailing, tourist attractions andcatering facilities and any shortfall in gambling revenues will be made up by additional business from theMICE sector, tourism and families.
There are revenues to be gained from customers and gambling taxes. In addition, there will beinvestments and operators bring in with them the positive effects for the cities that host the casinos,and the wider area through more socio-civic projects. Ultimately, it is marketing’s job to make sure that the casinos are filled by its target market.
Marketing the Pagcor (Philippine Amusement and Gaming Corporation)
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