A Communication Plan to Make Golden Rice a Grain of Hope to Save Millions of Children

To move forward, it seems clear that Golden Rice must be agronomically viable at a minimum.  To be acceptable to consumers and accomplish its nutritional goals will require that countriesmake some strategic decisions about implementation, adoption, and promotion. Such decisionsinclude desirable beta-carotene levels, target populations, desirable agronomic characteristics,and methods for distribution and promotion. These choices would be best informed if the healthand agricultural policy-makers can agree on the need for and potential benefits from thistechnology and if NGOs who work with the poor embrace it. As this approach to biofortificationis relatively challenging, future investments in research need to increasingly be driven by policydialogue

A Communication Plan to Make Golden Rice a Grain of Hope to Save Millions of Children

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